about coastical designs
I believe luxury branding creates a ripple effect of romanticization—transforming not only how businesses present themselves but also how their clients experience them and, ultimately, how people interact with their world.
When a brand becomes art, it transcends selling a simple product or service—it evokes a feeling, embodies a vision, and inspires a lifestyle. It serves as a powerful reminder that beauty, intention, and connection are not just indulgences; they are essential elements of living a richer, more inspired life.
my mission is to help people see the art in their brand and the beauty in their lives.
We craft something that isn’t just seen—it’s felt, cherished, and remembered.
luxury branding is a deeply spiritual journey of discovery and transformation.
We craft something that isn’t just seen—it’s felt, cherished, and remembered.
To romanticize life is to see the extraordinary in the everyday, to find poetry in the practical, and to embrace the idea that everything—from the objects we use to the brands we interact with—can contribute to a richer, more beautiful existence.
Romanticizing Life Through luxury Branding
/ Creating Emotional Connection
A brand rooted in art and romanticization inspires people to dream bigger. It shows them that their business, identity, or product can embody not just functionality, but a vision of what life could be.
Art evokes emotion, and a brand-as-art builds emotional resonance. It makes people feel seen, valued, and connected to something greater than themselves—whether it’s an idea, a purpose, or a lifestyle.
/ Elevating Aspirations of a new potential
When a brand embodies luxury
/ inviting Beauty into the mundane
A brand designed as art helps people find beauty in the little moments. Whether it’s through the tactile feel of packaging, the harmony of a visual identity, or the story the brand tells, every interaction becomes an act of romanticizing life.
/ building timelessness and modernity
Art has a way of lasting—of transcending trends and anchoring itself in timeless values. When a brand is created as a work of art, it becomes more than a fleeting experience; it becomes part of someone’s story, their world, and their identity.
Luxury branding is an intricate balance of artistry and strategy—a fusion of creative vision and purposeful action.
introducing our yin and yang philosophy.
Luxury branding is an intricate balance of artistry and strategy—a fusion of creative vision and purposeful action.
introducing our yin and yang philosophy.
yin energy
/ The feminine energy in our signature process is about creating a brand that feels like art.
/ It is the brand elements, texture, emotion, and romanticism that capture the essence of a brand’s identity.
/ This energy invites clients to see their brand as a curated expression of their story, ethos, and vision.
Depth, Self-Actualization, and Artistic Expression
The Spiritual Process of Creation
Art as a True Embodiment of Luxury
Unique Personality Through Depth
Creating a luxury brand is about understanding the inner essence of a business. It’s about tapping into the core of who you are and channeling that energy into a brand that feels like an extension of your identity. Your brand becomes a mirror of your deepest values, aspirations, and individuality.
Luxury brands are timeless expressions of artistry, where every detail is crafted with intention and care. The visual elements we create are deeply connected to the story, spirit, and unique energy of your business. Each design decision is a conscious act of artistic expression, imbuing your brand with depth and sophistication.
Luxury brands are defined by their complexity, not their simplicity. We believe that every brand has the potential to be an extraordinary work of art that carries within it a unique story and energy. We ensure that your brand embodies a timeless luxury that feels both deeply personal and universally inspiring.
the feminine aspect
yang energy
/ The masculine energy focuses on the systems, strategy, and deliverables that ensure the brand achieves its goals.
/ It is about aligning the beauty of the brand with tangible results: sales, engagement, and market impact.
/ while the brand feels artistic, it also performs as a high-functioning business asset.
A Strategy-First Philosophy
Maximizing Sales and impact
Seamless Integration of Art and Action
Our unique framework ensures that every brand we create is deeply informed by a comprehensive strategic process. This strategy-first approach ensures that your brand doesn’t just look luxurious; it operates with a level of sophistication and depth that commands trust and loyalty.
Our work is designed to drives measurable outcomes. Every element we craft is a tool for amplifying your business’s presence, revenue, and influence. This masculine energy ensures that your brand is not only a work of art but also a thriving entity that achieves tangible success.
This strategic approach embodies the yang’s active force—a focus on precision, results, and momentum. It’s the light that illuminates the path forward, ensuring that every brand we touch leaves a lasting legacy, defined by its ability to connect, captivate, and convert.
precision, strategy, and impact
the masculine aspect
Jasmine is a Chinese-Canadian luxury branding designer celebrated for her ability to merge artistry with strategy, crafting elevated brand experiences that resonate deeply with the heart and soul of her clients. Born in Vancouver and now living and co-creating across the globe, Jasmine’s work is rooted in a profound understanding of psychology and the universal longing for beauty in its purest, most essential form.
From a young age, Jasmine found her voice through art, using it as a medium to express the emotions words could not capture. Writing became her sanctuary—a space to channel her thoughts and distill her creative essence. Today, she channels these dual passions into her design philosophy, blending the emotive with the strategic to create brands that not only look exquisite but feel deeply authentic.
Guided by her feminine yin energy, Jasmine’s process is one of intimate vulnerability. She immerses herself in the world of her clients, tuning into the subtle emotional currents that shape their vision. Through this connection, she designs brands that evoke a timeless elegance and create an unspoken bond with their audience.
Jasmine believes that luxury is not just about aesthetics—it’s about frequency, a vibration that attracts and inspires. Her designs go beyond visual beauty to evoke the feelings of belonging, aspiration, and elevated self-worth. Each project is a masterpiece, weaving together strategy, humanity, and artistry into a story that transcends trends.
about the creator
LET'S WORK TOGETHER
If you’re ready to position yourself as a category of one in your industry and have luxury clients view your brand as a must-have investment, fill out an application and book an appointment with us.
Let’s craft a brand that stands out, captivates, and commands the attention of high-end clientele.
